VRTW

VRTW helps their community members stay in touch via the mobile apps and radio stream available 24/7. Users can also stream the music service to their smart TV’s, smart speakers or voice assistants. 

Intro

VRTW is an events platform, content label, booking agency and family of artists that brings together not-only-vinyl-enthusiasts, sparks lively happy moments and develops communities around the content it curates.

Their community is very attached to their brand and especially to their music. They wanted to make it really easy to listen to their curated music 24/7.

LIVE

24/7/365

The Goals

  • Apps for all the devices a person would listen to the VRTW radio stream
  • Really easy to start listening to the radio stream
  • Clean, straightforward app
  • Integration with Radio.co platform

The Challenges

  • Mobile, external speaker, and TV integration
  • Alexa, Siri, and Google Assistant integration
  • Radio.co integration
  • The stream should start as soon as you press play

Testimonials

Vlad Bodea

CEO

It all started with a beer with the amazing creative people from AB4 Systems. We were talking about how to improve the engagement we have with our community. In a couple of months, the VRTW apps make it really easy for our listeners to get in touch with our music between events.

 

Mihnea Hanganu

Project Manager

It all started with a beer with the amazing creative people from AB4 Systems. We were talking about how to improve the engagement we have with our community. In a couple of months, the VRTW apps make it really easy for our listeners to get in touch with our music between events.

Some Numbers

INITIAL USERS

5000+

DAILY ENGAGEMENT

1+ hours

HOURS OF MUSIC

1000+

“Alexa, play VRTW”

We’ve always envisioned this app to be available anywhere – whether it’s on your phone, on your Bluetooth speaker, your Google Home or on an Apple TV. We wanted to give users the ability to play it without touching anything. All of that while maintaining a blazing fast response time.

How We Did It

  • Mobile apps for iOS and Android implemented natively to make use of the platform-specific music capabilities
  • Apple TV native app
  • Cast music (on Android) to any device that supports Google’s Cast protocol – including TVs, Google Home and Alexa line of smart speakers
  • Cast music (on iOS) to any device that supports AirPlay, including Apple HomePod, Apple TV
  • Native integration with the Radio.co APIs

Benefits

  • Play Anywhere – platform specific streaming functionality like Apple AirPlay or Google Cast
  • Beautiful and Fast – sleek native animations and very little delays in streaming
  • Cost Efficiency – iOS code is almost the same for iPhone, iPad and Apple TV
  • Easy Monitoring & Maintenance – native implementation of the Radio.co API for event reporting

Key Features

Play on Android devices

Play on any Android device. Control the app with your watch app.

Cast to Google Chrome devices

Cast to any Google Chrome device: TV, smart speakers and more.

Play on Apple (iOS/tvOS) devices

Play VRTW on any Apple device: iPhones, iPads, Apple Tv's, iPods. Control VRTW with your Apple Watch.

Cast to Apple AirPlay devices

Cast VRTW to any Apple Airplay compatible device, including the HomePod and many other smart speakers.

Technical Document

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